Converting publicity into public relations

Public Relations is something on which the world depends today entirely. Be it an Multi National Corporation or a small firm, the competition is such that the key to success lies in creating good public relations. They work to protect an organization or individual’s reputations, strengthen credibility, enhances image, develops goodwill and influences behavior.

We often use public relation and publicity interchangeably but publicity is just an aspect of public relation. In fact, converting publicity into public relation is the need of the hour. It is also a very smart tactic to indulge in as getting publicity is easy and free of cost, using it to one’s own advantage to create public relation thereby creating a loyal following of consumers always works in favour without putting much effort.

Publicity is short-lived and public relation goes a long way. It deals with crisis management, building perceptions and reputation. Social media is indispensable today and all brands publicize themselves on Facebook, twitter and other such sites. Press releases can be used to interact with consumers and reach out to a large number of people through social media. All this publicity eventually leads to good, long lasting public relation as the consumer becomes loyal to the brand.

The competition is stiff and therefore, it is extremely important to stay in touch with the target audience. Public relation of any firm should not be restricted only to publicity but should also consider things as investors’ relation, special events and sponsors, and other activities designed to mould public opinion and create a positive image and perception of one’s brand.

Publicity is very casual and helps only when it is positive but Public Relations is an art of building image and conveying your side of story to your potential consumer and has many facets to it. Publicity is momentary and it is very easy to publicize any product for a short period of time but public relation alone can give you an edge over your competitors and take you ahead.

These days all the leading brands try to get in touch with their consumers by taking in their details and getting in touch with the consumers during the time of sales, discounts and when the new collection comes in. It is a very clever step of building an image and reminding your buyers.

One should always have a good system of collecting lead information via phone calls or emails which is done by publicity which will eventually lead to a good PR. Now that public relations have moved into the realm of social media, it is very convenient to take advantage of the measurability of social media.

The entire marketing and sales depend upon public relation which in turn takes it shape from publicity in collaboration with other elements. No small or big enterprise can do without Public Relations and even it is required to develop personal brand. It builds awareness, credibility for the company, product or person.

No business can flourish without developing a brand image which in turn is done by publicity which is the foundation of public relations.

Value 360 Communications  – Leading PR Agency in Delhi which provides best public relations services like: Digital Media Promotion, Investor and Analyst Relationship, Crisis Communications, Integrated Marketing, Strategic Counsel and Public Relations Management .